Pablo C. Munoz

From rotisserie chickens to driving the strategy for Starbucks.com – I build digital experiences that maximize user pain points and solve business problems.

What I do

I’m a Group Product Manager focused on web strategy, growth, and cross-functional execution. I currently lead Starbucks.com — a site that reaches millions and blends storytelling with digital ordering and many other core experiences.I build product experiences that are measurable, lovable, and scalable.


My Story

I moved to the U.S. from Chile, didn’t speak the language, and started working at Costco cooking rotisserie chickens.
I raised a family while earning my degree at UPenn and now lead strategy for one of the most visited websites in the world.
My approach is grounded, thoughtful, and relentlessly curious — because the best product decisions come from asking better questions.

Things I Have Done

  • Built strategies and roadmaps from the ground up: SEO, Analytics, Voice of the Consumer.

  • Built a product team from 1 person to a pod estructure with product managers, QA, and Engineers.

  • Mentored PMs & scaled cross-functional collaboration.

  • Written Job Descriptions, Role Competencies, Interviewed, Hired, Onboarded, helped succeed many people.

  • Created prioritization frameworks that help provide alignment on what to work on next.


Let’s Connect

Open to Group Product Manager roles where I can bring clarity, coach PMs, and lead high-impact digital experiences.Also Open to networking and building relationships :)

Pablo Munoz