Pablo C Munoz
I've scaled digital channels to $1B+ and rescued peak-season launches in 7 days—from warehouse floors to executive war rooms.
How I Drive Impact
I don't just manage products—I transform digital channels into strategic assets that drive revenue, engagement, and competitive advantage.
Revenue Driver
Delivered measurable growth on Starbucks.com by establishing its first SEO strategy and technical framework—driving a 25% YoY lift in transactions (~$1M/month) and +700K quarterly search clicks.
Team Builder
Built and scaled high-performing international product teams across 10 markets, empowering cross-functional ownership and consistent delivery.
Strategic Operator
Turned ambiguity into action by defining clear intake and prioritization frameworks balancing value, feasibility, and usability.
Crisis Leader
Executed confidential, time-sensitive programs under NDA—making decisive calls that prevented large-scale customer and partner disruptions.
Product Leader Who Ships Results
I'm currently leading product strategy for Starbucks.com, where I am transforming a channel with no product function into a strategic, revenue-driving digital platform.
My work spans transforming Starbucks.com into a performance channel, leading crisis programs under NDA, and launching ClementinaHealth.com—each combining strategy, urgency, and hands-on execution.
Before that, I spent 14 years at Costco, growing from warehouse operations to a product leader who launched international markets, delivered complex integrations, built teams from scratch, and scaled programs to $1B+ in annual sales.
My approach: Diagnose fast, validate with data, and align early. Focus on momentum and measurable outcomes over activity.
I look for a few key things when building or joining a team. Shared language and psychological safety are essential — people must feel safe to speak up and share ideas without fear of judgment. I value diversity of thought and experience because varied perspectives create stronger products. Finally, I look for a bias toward action. Progress beats perfection, so a team that tests, learns, and iterates quickly can thrive. My goal is to create an environment where everyone feels empowered to contribute and grow.
Whether operating at enterprise scale or building from scratch, I blend technical curiosity with systems thinking—removing blockers, shipping early, and learning faster than the problem evolves.
How I Work
Resourceful and self-sufficient, I proactively learn from domain experts to build solutions and remove dependency bottlenecks.
Evolving the Web
Integrated AI-readiness metrics and semantic SEO frameworks into Starbucks.com, ensuring content surfaces correctly in both search engines and emerging agentic platforms. This approach now informs content modeling, metadata strategy, and page design.
Career Progression
Quantifiable Results
Product Strategy
- Roadmapping & Prioritization
- SEO & Performance Optimization
- AI & Discoverability Design
Leadership & Influence
- Cross-Functional Alignment
- Stakeholder Management
- Crisis Execution Under NDA
Analytics & Execution
- Data-Driven Decision Making
- GA4, GTM, Search Console
- KPI Frameworks & SEO Dashboards
Tools & Technologies
Proven Track Record
Strategic initiatives that delivered measurable outcomes across global, startup, and confidential environments.
Starbucks.com Transformation
- Led the transformation of Starbucks.com from a maintenance-focused site into a performance-driven digital channel.
- The site had no SEO strategy because it was treated as a marketing asset, not a performance channel. I reframed it as a revenue driver and established the company's first SEO strategy, dashboards, and intake framework.
- Delivered a 25% YoY increase in web transactions and +700K incremental search clicks by prioritizing clarity, quick wins, and data-backed storytelling.
Operational Readiness Under Pressure
During a confidential, time-sensitive operational transition for a global retailer, I was responsible for ensuring digital accuracy across multiple customer channels under severe time constraints. When standard automation processes couldn't meet the deadline, I coordinated cross-functional teams and external partners to implement a controlled, manual update process that maintained accurate store information across web, app, and third-party listings. The effort protected thousands of employees and customers from receiving incorrect information, ensured business continuity across digital touchpoints, and strengthened executive trust in digital operations.
Clementina Health
Built and launched ClementinaHealth.com, a HIPAA-compliant digital platform connecting new parents with postpartum and lactation experts. I personally designed and developed the site using lightweight front-end code and iterative learning—integrating booking, care portals, and email automation to turn an idea into a live business. Balanced technical execution with brand storytelling to establish trust and warmth from day one.
Rewards Experience
Launched major partnerships and resolved critical UX issues affecting tens of millions of users, delivering both growth and cost savings.
Global E-Commerce Expansion
Led international e-commerce expansion to 10 markets, building teams from scratch and launching complex capabilities like Business Delivery.
Crisis Leadership – DSS Migration
After a malware attack took systems offline before peak shopping season, led emergency vendor platform migration in 7 days through rapid cross-functional coordination.
Enterprise Communications Platform
Implemented a transactional notification solution across all international markets, improving reliability, engagement, and compliance.
Operating Philosophy
I believe great product management balances data and intuition, clarity and speed. My goal: transform uncertainty into aligned action that compounds over time.
Trusted by Leaders
The impact of my work is reflected not just in metrics, but in how leaders describe my clarity, urgency, and ability to deliver when stakes are high.
Pablo is the kind of partner who goes above and beyond in collaboration, creativity, and impact—sparking inspiration and strengthening everyone around him. He's the kind of person who just gets it, able to see the 10,000-foot view while providing sharp, strategic input that moves the work forward with clarity and purpose.
Starbucks Leader
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Pablo C. Munoz
Product Leader
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